By the time journalism students arrive at university they are already expert consumers of media. As one gen Y reflects:
“13.5. The number of hours in a week I spend texting. 1189. The number of minutes a week I spend online. 22. The number of hours a week I sit in front of the TV. 54,117. The number of seconds a week I listen to my iPod.”
Multitasking media is the norm for this generation:
“In a 24-hour hour period, I accessed over ten different media of varying genres, including television, a mobile phone, DVD, MP3, newspapers and the Internet.”
Back home, mum and dad are betwixt and between old and new media:
“My mum may turn on a computer once a day for her emails and my dad uses his computer only for business purposes.”